Customer centric and real time marketing; targeting customers with personalised real time offers across multiple inbound and outbound channels is driving the new customer experience.

Customer Centric Marketing – using real time decisioning, analytics and modelling

Real Time Marketing – By placing the right candidate in the right position, in the real time marketing, customer service and analytics field, businesses can plan, build and deploy customer decisioning solutions faster and can create and improve decision models in order to drive operational performance.

Targeted Decisioning – In this continually expanding market of real-time targeted decisioning and customer centric offers, finding talent to deliver commercial advantage is critical.

Next Best Action – ICD’s leadership comes with in-depth experience with more than 10 years Senior Management experience in defining and implementing Centralised Decisioning, Retention and Next Best Action inbound marketing programs at both O2 and EE.

CRM – With true insight into this discipline, we can find specialists in Customer Relationship Management; real-time decision strategists, customer value management experts, marketing campaign managers and campaign planners.

Technology Driven Real Time Decisions – To ensure organisations achieve their business goals through the use of bleeding edge real time decision technology.